NÉSTLE All Purpose Cream

Producing a consumer brand campaign as a photographer, art director, and amateur baker

Role

Designer (INQUIRER.net)

Tools

Adobe Photoshop

Adobe Lightroom

Professional photography

Lighting and prop styling

Duration

November 2020

Context

Christmas campaign

As Christmas preparation in the Philippines starts as early as September, NÉSTLE wanted to tap into that unique Filipino custom through seasonal (or evergreen, if open-minded) desserts infused with NÉSTLE All Purpose Cream.

All photos are supplements to a recipes article published by lifestyle and culture brand Nolisoli.ph.

Design challenge

How might I capture the campaign, prepare the baked goods, and communicate with Marketing and Sales teams—given the COVID lockdown protocol?

The work

Recipe: Photography and styling fundaments, online team communication, and baking skills discovery

On the whole, the production spanned 2-3 weeks. First, I bought ingredients, and collected props—a mix-and-match process of jars, sauce bowls, plates, cutlery, trays and cloths—sourced from local stores or provided by the Group Publisher.

Once the direction was approved by both INQUIRER and Nestlé teams online, I then baked all four desserts on the night prior to the day of the shoot.

The moment the in-house shoot equipment arrived to my doorstep, I began styling the mini sets, communicating within the group chat (teams from Marketing, Sales, Editorial, the Group Publisher, and Creative Director).

A montage: select shots being sent across for checking and approval, the lighting angle adjusted and readjusted per composition, more sending, more checking, until the shoot ended at around quarter to eight.

Revel bars incorporating traditional Filipino cocoa tablets (tablea) as the chocolate fudge filling. The rest of the bars are captured out of focus, as well as the NÉSTLE All Purpose Cream tetra pak, to demonstrate that one pack serves plenty.

[ Visit archived website article ]

Tablea sauce. Like other shots, this photo showcases the honey-like pour of the sauce into the jar, perfect for sandwiches. As pictured, the Filipino cocoa tablets and a spoonful of NESCAFÉ Classic make up the sauce.

Tablea mousse. For this shot, the NÉSTLE team wanted to ensure there stiff peak to convey its fluffy-creamy texture. I included a white table cloth to mirror the all-purpose cream.

Creamy biko with tablea sauce. I toyed with with the dessert knife reflection for a more interesting feel. Biko is a coconut-forward Filipino glutinous rice dessert loved for its golden brown coconut curd topping.

Tablea torte

4.9K+ customer engagements on Facebook

[ Visit Facebook post ]

Next project

NODUS BUILD