Paramount Disability Homes

Extending an existing brand identity via modular production

Role

Multimedia Developer

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Duration

Aug 2025 – Present

Context

Design that helps people understand their rights

Paramount Disability Homes is a leading specialist disability accommodation provider in Australia, designing homes for everyday independent living. The work here was an ongoing contract, building and maintaining the visual communication system that the marketing team and management used daily. Basically, I owned digital and print collateral end-to-end.

Design challenge

How might we make complex NDIS and SDA policy approachable to participants and families who were often encountering it for the first time?

The work

Building for independence

The Figma modular system I built—visual layouts and digital templates for property brochures, information guides, social media, and marketing collateral—was adopted across the entire marketing team. The goal was that any team member could produce on-brand work without needing to start from scratch or ask for help.

Brand guidelines detailing key brand components – general branding, layout designs for property and information brochures, social media and marketing visuals

LinkedIn graphics and Meta ads fully templated and properly handed off

[ Visit LinkedIn ]

Templated Mailchimp newsletter with instructions on editing for marketing team included within the brand guidelines document

Brand guidelines detailing key brand components – general branding, layout designs for property and information brochures, social media and marketing visuals

Translating policy into people

Both NDIS eligibility documentation and SDA accommodation standards are dense by nature, so a big chunk of the job was to take that complexity and make it navigable, but not oversimplifying content to the point that they leave out essential information. It’s more to do with sequencing info in a way that eased readers into understanding and acting upon.

Digital and printed booklets: infographics, eligibility guides, and property catalogues that translate complex NDIS and SDA policy for participants and families

[ Website Resources ]

Reflection

Building for independence

Working in a disability services context sharpened something that has carried into every project since: the person reading this document might be navigating one of the most significant decisions of their life. Every layout decision was made with that reader in mind first.